Blue Bottle Coffee
Blue Bottle Coffee
Challenge
Blue Bottle Coffee and accessories are being distributed nationally for the first time ever. We were tasked to figure out how to bring the premium Blue Bottle Coffee brand and cafe experience to Target and Amazon shoppers.
Solution
We brought the cafe shopper experience to online. We made sure to make the shopping experience on Amazon feel just like you’re in the cafe while educating new shoppers why this brand is premium with benefits that fit their lifestyle.
Deliverables
15 Coffee PDPs
3 Accessory PDPs
1 Amazon Storefront Homepage
Wireframes
I designed the PDP’s and storefront based off of wireframes that were provided. The UX team did a deep dive into the brand, shopper and competitive landscape to identify the key points of communication that Blue Bottle needed to convey.
The Design System
“I am blown away by the creativity of the work, this is the best NCP creative I’ve ever seen”
— Blue Bottle Client