Mr.Clean Amazon Storefront

Deliverables
Homepage
8 Corresponding Landing Pages

Problem to Solve
To organize the shelf and make the brand store an easy to shop experience for our shoppers.

Solution
Following the UX strategy, we kept in mind groupings of products that shoppers would want to find right away. We designed a storefront that carried through the blue hues that ladder up to the overall brand as well as have bold clean type so it is quick and easy to read. We also took key elements such as Mr.Clean and the textured Mr.Clean background to create consistency and an omni-channel experience. Finally, to highlight key benefits we brought in lifestyle in use images.

Stats October 2020
Sales + 253%
Sales/Visitor +30%
Sales/Order +16%
Organic traffic accounts for roughly 65% of total traffic in August and September.