Starbucks Fall 2020

Deliverables
Product description pages for Amazon
Banner on storefront page
Display banners onsite and offsite
Landing page header
Target Images

Problem to Solve
Starbucks wanted to ensure fresh and relevant content being leveraged during their scale periods. The goal was to attract new buyers to the brand by creating an emotional connection during the season at home and associate Starbucks with the uplift they are seeking in everyday Fall moments.

Solution
To create a cohesive omni-channel experience, we took key elements that laddered up to the brand fall campaign such as the rich layers of purple, orange, tan and yellow to give that fall feeling of enjoying coffee at home. Photography also ladders up to the broader brand campaign, making it look more cohesive with the PDP’s and other POS pieces. The type was maximized in size so it’s easy to read on mobile.